I’m Krystal, founder of The Muse Society and The Muse Stylist Society—two spaces built from passion, purpose, and a deep love for this industry.

Styling has been part of me since childhood, but my journey didn’t stop at creativity. I craved MORE—a career beyond motherhood, a way to hold onto my identity, and the chance to build something truly meaningful.

That desire evolved, pushing me to rewrite the rules of this fast-paced, all-or-nothing industry. I refused to believe success had to come at the cost of balance- especially once becoming a mum.

From on the ground to now- Creative Director, I’ve learned to let go of wearing all the hats and to put my trust in others—while still keeping a sharp eye on every detail. I make sure our brand evolves, our client experience is next level, and our team thrives. And I do it on my terms—mostly from home, by the beach, two hours from our warehouse. Balance

NOW, my purpose runs deeper than ever—sparking change, championing this industry, and proving that success can look different for everyone. With the guidance of phenomenal mentors, I built a career and lifestyle I once thought impossible. Now, I’m here to help others do the same.

Am I a “coach”? No, and I’m not claiming to be. But what I am is someone with years of experience, hard-earned insights, and a passion for elevating this industry.

& Me personally?

Weaknesses: local markets, theatre productions, boogie boarding, burrata, camping in the middle of nowhere, board games, and cocktails.

Pet Peeves: Rudeness, when someone (husband) eats my snacks, blame-shifters, and swoopy magpies.

So this is me—and a little of my why. Driven by passion, powered by purpose, and grounded in a love for styling, business, and making this industry feel easier.